BEE A DESIGNER

Challenge: 

Design a conference to be held by the SCAD graphic design department

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Consumer Insight: 

Sometimes, students and parents can be unsure about the actual being of an “Art and Design” school,

and this can be off-putting when dealing with something as important as deciding on a college.

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Original Solution:

To create a Scad Graphic Design conference for incoming students & parents

who are hesitant about going to an “art” school

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Redefined:

A conference for professors and professionals in the design field to show incoming parents & students 

what graphic design REALLY is here at SCAD through the use of workshops and presentations.